Coca-Cola announced it has launched a new brand in Great Britain “Coca-Cola Life” which is made with a mix of sugar and natural sweetener. Its UK and Ireland boss says the product proves Coke’s commitment to tackling the “challenge of obesity”.
The company said that Coca-Cola Great Britain has reduced the amount of sugar in Coca-Cola Life and upped the stevia content. That means increasing its artificial leaf sweetener.
The new drink contains a higher proportion of plant-based sweetener stevia, containing 19 calories per 100ml. A 33cl can of Coca-Cola Life will now contain 76 calories and 19g of sugar.
The company further explained today that the new recipe for the Coca-Cola life contains 45% less sugar than regular colas, with an equivalent drop in calories. The first version of Coca-Cola Life, launched in the UK in September 2014, contained a third less sugar.
At last week’s launch of its global marketing strategy for Coca-Cola which sees all variants of Coca-Cola come together under one brand, executives said stevia still required further development,.
A spokesperson for the company Jon Woods, general manager, Coca-Cola GB, said ”The new recipe is “specific to GB” (Great Britain) and Investing in reformulation is just one of the actions we are taking to help people reduce their sugar and calorie intake alongside offering smaller pack sizes, putting colour-coded nutrition labels on the front of all our bottles and cans and increasing the marketing investment in our no sugar colas.”
The company said Coca-Cola Life is now worth GBP35m (US$50m) in sales since its launch. The new version of Coca-Cola Life will be available from April.
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