Tag Archives: Beverage

Cocacola Sued For Misleading Consumers

Coca-Cola Co and the American Beverage Association trade group were sued on Wednesday for allegedly misleading consumers about the health risk of consuming sugary beverages.

The case was filed in a federal court in Oakland, California, U.S.

The non-profit Praxis Project accused the defendants of downplaying the risks to boost sales, despite scientific evidence linking sugary beverages to obesity, diabetes and cardiovascular disease.

Praxis accused both defendants of using euphemisms such as “balance” and “calories in, calories out” to mislead consumers. It also accused Coca-Cola, the world’s largest beverage company, of trying to mislead the public into thinking the lack of exercise was the real cause of obesity.

“The notion that Coke’s products can be part of a healthy-diet is imprinted in the minds of millions of people and requires corrective-action,” Maia Kats, the Litigation Director Of the Centre for Science in the Public Interest (CSPI) which helped file the lawsuit, said.

However, Coca-Cola Spokesman, Kent Landers, described the lawsuit as “legally and factually meritless.

“We take our consumers and their health very seriously and have been on a journey to become a more credible and helpful partner in helping consumers to manage their sugar consumption.”

The American Beverage Association also described the accusations as “baseless”, noting that “together with members, we are working with health groups to reduce consumers’ caloric and sugar intake from beverages.”

Wednesday’s lawsuit seeks to stop misleading marketing and requires more consumer warnings, among other remedies.

Filed in the federal court in Oakland, California. Coca-Cola and PepsiCo Inc pledged to bolster efforts to reduce added sugar in beverages.

Coca-Cola Launches Newest Brand In Order To Reduce Obesity

Coca-Cola announced it has launched a new brand in Great Britain “Coca-Cola Life” which is made with a mix of sugar and natural sweetener. Its UK and Ireland boss says the product proves Coke’s commitment to tackling the “challenge of obesity”.

The company said  that Coca-Cola Great Britain has reduced the amount of sugar in Coca-Cola Life and upped the stevia content. That means increasing its artificial leaf sweetener.

The new drink contains a higher proportion of plant-based sweetener stevia, containing 19 calories per 100ml.  A 33cl can of Coca-Cola Life will now contain 76 calories and 19g of sugar.

The company further explained today that the new recipe for the Coca-Cola life contains 45% less sugar than regular colas, with an equivalent drop in calories. The first version of Coca-Cola Life, launched in the UK in September 2014, contained a third less sugar.

At last week’s launch of its global marketing strategy for Coca-Cola which sees all variants of Coca-Cola come together under one brand, executives said stevia still required further development,.

A spokesperson for the company Jon Woods, general manager, Coca-Cola GB, said ”The new recipe is “specific to GB” (Great Britain) and Investing in reformulation is just one of the actions we are taking to help people reduce their sugar and calorie intake alongside offering smaller pack sizes, putting colour-coded nutrition labels on the front of all our bottles and cans and increasing the marketing investment in our no sugar colas.”

The company said Coca-Cola Life is now worth GBP35m (US$50m) in sales since its launch. The new version of Coca-Cola Life will be available from April.

Photo credit: japantoday.com

Niigeria Beverage Industry To Rise By 50% In 2019

The consumption level of most Nigerians, especially for beverages and allied products, is expected to rise by the year 2019, says ”Sidel” a leading global provider of PET solutions for liquid packaging  who revealed this at the recent Value Creation Day.

The event tagged: ‘The Value Creation Day’ provided an opportunity for Sidel to meet and network with approximately 100 of its biggest customers in Nigeria and Ghana about the new technologies and services that the company is offering.

Oliver Fraise, Managing Director, said that  NIGERIA’S beverage industry, which is led by an estimated 27.2 billion liters packaged water market, is expected to grow by 10.8 percent.

Sidel’s delegation from its Greater Middle East and Africa office said that the opportunities for estimated growth in the Nigerian market would afford local producers a chance to deliver greater value to customers with better packaging solutions, especially with Polyethylene Terephthalate (PET) bottles

Well, it feels good to know that Nigeria beverage consumption level is really high and has potentials to increase its growth.